Keys to choosing a good communication consultant
Let’s start by saying that what is really key is, precisely, the communication consultant, this one (or this one, who are already in the majority!) understood as an internal or external ‘Jiminy Cricket’. In this post we will talk a little more concretely about the latter, as it is the role that a server currently […]
Podcast fever: is in-house production worth it in a market saturated with audio products?
Radio’s ability to withstand the onslaught of the profound transformation in content consumption habits is commendable. At a time of constant bombardment of information, which has led to low audience retention – attributable to an infoxication that overwhelms our cognitive capacities -, podcasting, and its visual variant, video podcasting, are establishing themselves as powerful tools […]
Artificial intelligence and SEO: two worlds doomed to understand each other
In today’s digital age, two forces are redefining the SEO landscape: Artificial Intelligence and SEO. And AI, with its ability to process and analyse huge volumes of data at unimaginable speed, promises to transform SEO in ways we are only beginning to understand. Or, watch out, because when we start to understand it, paradigms change… […]
Why is it essential for your company to have a LinkedIn account?
Among all the social networks that make up today’s digital universe, LinkedIn is the focus of the professional and business sector. It’s not just one of many social networks: it’s a vital tool in the digital arsenal of any company looking to grow and, basically, not staying in the Pleistocene. Since its creation in 2003, […]
10 keys to being a good communicator
Communication is a fundamental skill in all aspects of life, whether at a personal or professional level. Being able to convey ideas in an effective and understandable way will help you in your professional development, enable you to build strong relationships, help you achieve your goals and facilitate conflict resolution. What are the keys to […]
Spokesperson training: be prepared for mistrust
Being a good spokesperson is not a matter of luck. Or not only that. There are people who, with hardly any training as spokespersons or specific knowledge, are able to speak clearly and effectively, to understand almost instinctively the usefulness of a message, what a frame is and how it is created or moved, how […]
The power of local media relations
In our everyday language, expressions such as ‘proximity trade’ or ‘kilometre zero’ evoke those direct and personal relationships between companies offering consumer goods and their customers, which foster a sense of belonging and collaboration in the community. Among the distinguishing features of this commercial exchange are those that make use of culture, identity and customs […]
Greenwashing: a guide for the conscious consumer
Are you familiar with the termgreenwashing ?? In a world where environmental awareness has become deeply embedded in society, sustainability has become a valuable currency for companies seeking to win over environmentally conscious consumers; Every corner of the market seems saturated with eco-friendly labels, promises of sustainable practices and claims of commitment to preserving the […]
Public relations: the whole and the parts of communication
Talking about public relations in Spain is a bit complicated, especially if you do not belong to the world of communication; Although it is true that the economic development of our country since the 80s and 90s marked a change in perception, the term has almost always carried connotations that are not very positive and […]
Key communication issues for the finance and technology industry in 2024
The financial and fintech sector is in the midst of a transformation, driven on the one hand by the continuous technological innovations that are already being implemented, such as digital assets, blockchain, web 3, generative artificial intelligence, the machine learning the big data, etc. On the other hand, a changing regulatory environment, increased competition and […]
