The importance of the corporate blog
Over the last few years, corporate blogs have proven to be an invaluable tool for companies whatever their size or sector. And today, despite the great amount of content that is generated daily on the Internet, the relevance of corporate blogs has not diminished, but has evolved and become even stronger if possible. A corporate […]
The power of local media relations
In our everyday language, expressions such as ‘proximity trade’ or ‘kilometre zero’ evoke those direct and personal relationships between companies offering consumer goods and their customers, which foster a sense of belonging and collaboration in the community. Among the distinguishing features of this commercial exchange are those that make use of culture, identity and customs […]
Is AI as smart as they say it is? Philosophy has something to say
The world has surrendered to the wonders of ChatGPT. It has blurred the line between fiction and reality and some believe that nothing will ever be the same again; We said that machines would never be creative, but if you ask ChatGPT to write a summary of El Quijote de la Mancha in Bad Bunny […]
Journalism and AI: the values of the craft versus artificial realities
Journalism has been killed so many times that we have lost count; Every technological innovation in journalistic production has forced entire generations of news professionals into a process of natural selection; And there has often been a rush to proclaim that we were doomed to sing our swan song; But the fundamental pillars of the […]
Artificial Intelligence, does it infringe copyright?
The phrase of the great master Michelangelo “one paints with the brain, not with the hands” is the best definition of copyright that can be found, being protections of works of the human mind that express a very close connection with their creator; and what more connection can one expect than a creation of the […]
How to start using Snapchat once you’ve hit 30
In my next twitterers anonymous meeting, I will tweet: Hello, I am Rosa del Blanco, well into my thirties and I am hooked on Snapchat. Never say never. Snap-what you say? It is the social network that most young people use. Pooff! I can´t be bothered, the majority of people would respond. We already have […]
