Health communication

Communicating in the health sector requires a series of skills that bring together different fundamental aspects so that the communication is effective.

A job that can only be possible with teams made up of specialized journalists who can understand highly technical information, and are available to translate it into language that can be understood; experts who know the regulatory limits that affect the health sector; people who can empathize with patients who are suffering from diseases and are looking for serious, trustworthy and rigorous information, far from the endless hoaxes that circulate on the internet; and creative and innovative minds that explore new disruptive ways of communicating, uniting technology with the sensitivity that these issues require.

The health communication department at the comma agency is made up of a multidisciplinary team that covers all of these aspects, and is motivated by the conviction that health communication should begin from the most human aspect. From there, we embark on innovative projects that are co-created with those who opt to be companions on our journey, and without forgetting the most traditional aspects of communication in order to support all activities.

One of the strengths of our health communication is the creation of digital platforms aimed at health professionals or patients or even both at once, as is the case with Apoya tu Salud, (Support your Health), a project in which the pharmaceutical industry, scientific societies and associations of patients, doctors and pharmacists are all are involved. It’s a meeting point for the health sector from which rigorous health information can be created and shared, and it also serves as a lobby for the creation of collaborative teams that are able to position themselves as consultative bodies on health issues for decision-making institutions and organisms.

We also manage influencing campaigns via another type of strategy, oriented at creating groundswells of public opinion about care needs that are not covered, such as the Manifesto for the prevention of bone fractures, or to improve health policies that work against the patients’ ability to improve health assistance, such as the auctions in Andalusia.

It’s a job that requires a thorough analysis of the situation, the creation of work documents, the coordination of different entities specialized content, the training of spokespersons and the development of strategies in which we work based on our thorough knowledge of the sector and the wide-ranging experience of professional teams.

At the same time corporate communication is an essential issue that all health companies should take care of and tackle from the conviction of the power of good communication, given that their image within society and in the environment in which they are based will depend on it.

Another particular strength that characterizes us is the design of health campaigns that are focused on patients or on society in general, from their initial creation to their development and final implementation. Doing away with the myths about epilepsy via school campaigns; taking part in the development of films to talk about osteoporosis; raising awareness about the importance of the fact that mothers with rheumatoid arthritis can be mothers and have no reason to renounce their right to have a family; working with influencers to draw attention to pathologies… these are
just a few examples of campaigns in our communication work within the health sector.

The creation of content, the management of communities and social networks, the development of videos, infographics and corporate reports, the development of crisis manuals and protocols, the organization of meetings with journalists and traditional press conferences and the preparation of spokespersons are other activities that make up our portfolio of services.

Listening to your needs and designing a strategy and action plan that has the best chance of becoming a health communication success is where our experience lies.

The current communication environment means a challenge for communication professionals in the health sector, who see the need and the importance of breaking into a medium that has little oversight: social networks. In this respect, working with comma has been fundamental in terms of getting us on to 2.0 channels, an ecosystem that they know well. Their professionals have oriented us, made suggestions, guided us, briefed us, assessed us and made recommendations in an environment in which we did not have enough experience. Their collaboration has been essential for us to build our blog and to disseminate its content through other media such as Twitter, YouTube and Google+

Javier AnituaMylan - VP Managing Director