Public relations
Jupiter
Objective
To design the communication strategy in Chile and Colombia in order to achieve the benchmark positioning as an independent boutique of active investment management.
Actions
In-depth study of new markets. Public relations and communication plan for the fund manager in Latam aligned with the business and marketing plans in 2021 – 2022. Continuous monitoring, coordination and supervision of the activity in both regions.
Results
Positioning of the Jupiter brand among specialized media and journalists in both countries. Key impacts in their target media. Fluid relationship between multinational teams in different continents, aligning the activity with the client’s global communication strategy.
