{"id":28283,"date":"2023-10-11T11:26:12","date_gmt":"2023-10-11T09:26:12","guid":{"rendered":"https:\/\/agenciacomma.com\/corporate-communications\/platano-de-canarias-case-study\/"},"modified":"2023-10-11T11:26:15","modified_gmt":"2023-10-11T09:26:15","slug":"platano-de-canarias-case-study","status":"publish","type":"page","link":"https:\/\/agenciacomma.com\/en\/corporate-communications\/platano-de-canarias-case-study\/","title":{"rendered":"Pl\u00e1tano de Canarias – Case Study"},"content":{"rendered":"\t\t
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  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n \n \n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Corporate communications<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Pl\u00e1tano de Canarias<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Objective<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    To facilitate the identification of Canary Island bananas affected by the Cumbre Vieja eruption in order to break down prejudices about the quality of the product affected by the volcano.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Actions<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Distribution of ‘transmedia’ information alerts for media and social networks with audiovisual resources of the collection, cleaning and packaging processes of the affected bananas, photographs of the points of sale in the peninsula and the management of reports and informative pieces with general media, specialized in food, consumption and distribution.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Results<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    More than 30 impacts generated in mass media, such as El Mundo, 20 Minutos or El Economista, and prominent presence in national TV programs (during prime time).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    <\/div>","protected":false},"excerpt":{"rendered":"

    Corporate communications Pl\u00e1tano de Canarias Objective To facilitate the identification of Canary Island bananas affected by the Cumbre Vieja eruption in order to break down prejudices about the quality of the product affected by the volcano. Actions Distribution of ‘transmedia’ information alerts for media and social networks with audiovisual resources of the collection, cleaning and […]<\/p>\n","protected":false},"author":37,"featured_media":0,"parent":28080,"menu_order":201,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-28283","page","type-page","status-publish","hentry"],"yoast_head":"\nPl\u00e1tano de Canarias Case Study - Agencia comma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciacomma.com\/en\/corporate-communications\/platano-de-canarias-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pl\u00e1tano de Canarias Case Study - Agencia comma\" \/>\n<meta property=\"og:description\" content=\"Corporate communications Pl\u00e1tano de Canarias Objective To facilitate the identification of Canary Island bananas affected by the Cumbre Vieja eruption in order to break down prejudices about the quality of the product affected by the volcano. 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