{"id":28289,"date":"2023-10-11T11:31:11","date_gmt":"2023-10-11T09:31:11","guid":{"rendered":"https:\/\/agenciacomma.com\/corporate-communications\/finizens-case-study\/"},"modified":"2023-10-11T11:31:12","modified_gmt":"2023-10-11T09:31:12","slug":"finizens-case-study","status":"publish","type":"page","link":"https:\/\/agenciacomma.com\/en\/corporate-communications\/finizens-case-study\/","title":{"rendered":"Finizens &#8211; Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28289\" class=\"elementor elementor-28289 elementor-26973\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2657dde8 e-con-full marquee-container e-flex e-con e-parent\" data-id=\"2657dde8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a64feff elementor-widget elementor-widget-template\" data-id=\"4a64feff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"28170\" class=\"elementor elementor-28170 elementor-24047 elementor-24047\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<a class=\"elementor-element elementor-element-2187cb94 e-con-full marquee-container e-flex e-con e-parent\" data-id=\"2187cb94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/agenciacomma.com\/en\/contact\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75421366 elementor-widget elementor-widget-html\" data-id=\"75421366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"marquee-element\">\n    <ul class=\"marquee-content\">\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        \n        <!--  Repeated marquee items -->\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n    <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-631e5d6e e-con-full e-flex e-con e-parent\" data-id=\"631e5d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2a1073 img-cover elementor-widget elementor-widget-image\" data-id=\"1d2a1073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/finizens.jpg\" title=\"\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/750;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f9e0f4 e-con-full e-flex e-con e-parent\" data-id=\"48f9e0f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5bbade71 e-con-full e-flex e-con e-parent\" data-id=\"5bbade71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-213172e3 elementor-widget elementor-widget-text-editor\" data-id=\"213172e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Corporate communications<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd6fe38 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6bd6fe38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Finizens<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bee9571 e-con-full e-flex e-con e-parent\" data-id=\"3bee9571\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4058ef1 elementor-widget elementor-widget-image\" data-id=\"4058ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"449\" height=\"108\" data-src=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/finizens-1.jpg\" class=\"attachment-full size-full wp-image-27309 lazyload\" alt=\"\" data-srcset=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/\/finizens-1.jpg 449w, https:\/\/agenciacomma.com\/wp-content\/uploads\/\/finizens-1-300x72.jpg 300w\" data-sizes=\"(max-width: 449px) 100vw, 449px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 449px; --smush-placeholder-aspect-ratio: 449\/108;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b272c83 e-con-full e-flex e-con e-parent\" data-id=\"5b272c83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-479f4f8a e-con-full e-flex e-con e-parent\" data-id=\"479f4f8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-592c5510 elementor-widget elementor-widget-text-editor\" data-id=\"592c5510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Objective<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b530a89 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1b530a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Launch of the first theft advisor in the Spanish market in 2017. Need to open the debate in the Spanish financial media on the global boom in passive management.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24e8f678 e-con-full e-flex e-con e-parent\" data-id=\"24e8f678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f87cd5 elementor-widget elementor-widget-text-editor\" data-id=\"8f87cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Actions<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c5f172 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"31c5f172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDefinition of brand identity, market positioning and presentation and consolidation strategy.\nLaunch of new products and investment portfolios. Coordination of press events, campaigns and strategic actions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36af37b3 e-con-full e-flex e-con e-parent\" data-id=\"36af37b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16476706 elementor-widget elementor-widget-text-editor\" data-id=\"16476706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Results<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1636e42f elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1636e42f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nearly 400 media impacts in the first year. Exponential growth of the brand&#8217;s presence in key financial information media. Positioning of the company as a benchmark in indexed investment management.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"gsp_post_data\" \r\n\t            data-post_type=\"page\" \r\n\t            data-cat=\"\" \r\n\t            data-modified=\"120\"\r\n\t            data-created=\"1697023871\"\r\n\t            data-title=\"Finizens &#8211; Case Study\" \r\n\t            data-home=\"https:\/\/agenciacomma.com\/en\/\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Corporate communications Finizens Objective Launch of the first theft advisor in the Spanish market in 2017. Need to open the debate in the Spanish financial media on the global boom in passive management. Actions Definition of brand identity, market positioning and presentation and consolidation strategy. Launch of new products and investment portfolios. Coordination of press [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"parent":28080,"menu_order":203,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-28289","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finizens Case Study - Agencia comma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciacomma.com\/en\/corporate-communications\/finizens-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finizens Case Study - Agencia comma\" \/>\n<meta property=\"og:description\" content=\"Corporate communications Finizens Objective Launch of the first theft advisor in the Spanish market in 2017. Need to open the debate in the Spanish financial media on the global boom in passive management. Actions Definition of brand identity, market positioning and presentation and consolidation strategy. Launch of new products and investment portfolios. 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Need to open the debate in the Spanish financial media on the global boom in passive management. Actions Definition of brand identity, market positioning and presentation and consolidation strategy. Launch of new products and investment portfolios. 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