{"id":28291,"date":"2023-10-11T11:32:29","date_gmt":"2023-10-11T09:32:29","guid":{"rendered":"https:\/\/agenciacomma.com\/corporate-communications\/negone-case-study\/"},"modified":"2023-10-11T11:32:30","modified_gmt":"2023-10-11T09:32:30","slug":"negone-case-study","status":"publish","type":"page","link":"https:\/\/agenciacomma.com\/en\/corporate-communications\/negone-case-study\/","title":{"rendered":"Negone – Case Study"},"content":{"rendered":"\t\t
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  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n \n \n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n
  •  TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Corporate communications<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Negone<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Objective<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    To publicize the first interactive and immersive reality game that landed in Spain, at the time of the beginning of dotcoms, and to communicate it in a disruptive way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Actions<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Presentation in Spain in 2003. Press conference 12 hours inside the game itself. Three different audiences, three different contents. First transmedia communication.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Results<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    More than 150 journalists from all types of media. A success story in new communication. Basis for expansion to the USA.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    <\/div>","protected":false},"excerpt":{"rendered":"

    Corporate communications Negone Objective To publicize the first interactive and immersive reality game that landed in Spain, at the time of the beginning of dotcoms, and to communicate it in a disruptive way. Actions Presentation in Spain in 2003. Press conference 12 hours inside the game itself. Three different audiences, three different contents. First transmedia […]<\/p>\n","protected":false},"author":37,"featured_media":0,"parent":28080,"menu_order":204,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-28291","page","type-page","status-publish","hentry"],"yoast_head":"\nNegone Case Study - Agencia comma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciacomma.com\/en\/corporate-communications\/negone-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Negone Case Study - Agencia comma\" \/>\n<meta property=\"og:description\" content=\"Corporate communications Negone Objective To publicize the first interactive and immersive reality game that landed in Spain, at the time of the beginning of dotcoms, and to communicate it in a disruptive way. 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