{"id":28297,"date":"2023-10-11T11:38:46","date_gmt":"2023-10-11T09:38:46","guid":{"rendered":"https:\/\/agenciacomma.com\/corporate-communications\/alstom-case-study\/"},"modified":"2023-10-11T11:38:47","modified_gmt":"2023-10-11T09:38:47","slug":"alstom-case-study","status":"publish","type":"page","link":"https:\/\/agenciacomma.com\/en\/corporate-communications\/alstom-case-study\/","title":{"rendered":"Alstom &#8211; Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28297\" class=\"elementor elementor-28297 elementor-27017\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2657dde8 e-con-full marquee-container e-flex e-con e-parent\" data-id=\"2657dde8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a64feff elementor-widget elementor-widget-template\" data-id=\"4a64feff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"28170\" class=\"elementor elementor-28170 elementor-24047 elementor-24047\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<a class=\"elementor-element elementor-element-2187cb94 e-con-full marquee-container e-flex e-con e-parent\" data-id=\"2187cb94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/agenciacomma.com\/en\/contact\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75421366 elementor-widget elementor-widget-html\" data-id=\"75421366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"marquee-element\">\n    <ul class=\"marquee-content\">\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        \n        <!--  Repeated marquee items -->\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n    <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-631e5d6e e-con-full e-flex e-con e-parent\" data-id=\"631e5d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2a1073 img-cover elementor-widget elementor-widget-image\" data-id=\"1d2a1073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"750\" src=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/alstom.jpg\" class=\"attachment-full size-full wp-image-27557\" alt=\"\" srcset=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/\/alstom.jpg 1920w, https:\/\/agenciacomma.com\/wp-content\/uploads\/\/alstom-300x117.jpg 300w, https:\/\/agenciacomma.com\/wp-content\/uploads\/\/alstom-1024x400.jpg 1024w, https:\/\/agenciacomma.com\/wp-content\/uploads\/\/alstom-768x300.jpg 768w, https:\/\/agenciacomma.com\/wp-content\/uploads\/\/alstom-1536x600.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f9e0f4 e-con-full e-flex e-con e-parent\" data-id=\"48f9e0f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5bbade71 e-con-full e-flex e-con e-parent\" data-id=\"5bbade71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-213172e3 elementor-widget elementor-widget-text-editor\" data-id=\"213172e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Corporate communications<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd6fe38 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6bd6fe38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ALSTOM<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bee9571 e-con-full e-flex e-con e-parent\" data-id=\"3bee9571\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca6e49 elementor-widget elementor-widget-image\" data-id=\"7ca6e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"58\" data-src=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/Alstom_logo.png\" class=\"attachment-full size-full wp-image-27377 lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/58;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b272c83 e-con-full e-flex e-con e-parent\" data-id=\"5b272c83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-479f4f8a e-con-full e-flex e-con e-parent\" data-id=\"479f4f8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-592c5510 elementor-widget elementor-widget-text-editor\" data-id=\"592c5510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Objective<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b530a89 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1b530a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maintain the brand&#8217;s presence as a global leader in transportation and mobility infrastructures. To watch over the brand in cases of potential reputational crisis and advise on crisis communication.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24e8f678 e-con-full e-flex e-con e-parent\" data-id=\"24e8f678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f87cd5 elementor-widget elementor-widget-text-editor\" data-id=\"8f87cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Actions<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c5f172 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"31c5f172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bombardier&#8217;s communication in Spain. Media relations. Crisis communication. Social networks (contents for profiles in Spanish). Advice during the acquisition by Alstom and then social networks and media relations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36af37b3 e-con-full e-flex e-con e-parent\" data-id=\"36af37b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16476706 elementor-widget elementor-widget-text-editor\" data-id=\"16476706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Results<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1636e42f elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1636e42f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During 2020, 323 impacts were achieved in online media and 84 in print media. Among the activity carried out, 38 press releases were sent, 154 calls were managed with journalists and 26 collaborations with media. Among the results of the last few months, the interview with the president of Alstom Spain in <a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2022\/02\/21\/companias\/1645469110_499961.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Cinco D\u00edas<\/strong><\/span><\/a> stands out.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"gsp_post_data\" \r\n\t            data-post_type=\"page\" \r\n\t            data-cat=\"\" \r\n\t            data-modified=\"120\"\r\n\t            data-created=\"1697024326\"\r\n\t            data-title=\"Alstom &#8211; Case Study\" \r\n\t            data-home=\"https:\/\/agenciacomma.com\/en\/\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Corporate communications ALSTOM Objective Maintain the brand&#8217;s presence as a global leader in transportation and mobility infrastructures. To watch over the brand in cases of potential reputational crisis and advise on crisis communication. Actions Bombardier&#8217;s communication in Spain. Media relations. Crisis communication. Social networks (contents for profiles in Spanish). Advice during the acquisition by Alstom [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"parent":28080,"menu_order":208,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-28297","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ALSTOM Case Study - Agencia comma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciacomma.com\/en\/corporate-communications\/alstom-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALSTOM Case Study - Agencia comma\" \/>\n<meta property=\"og:description\" content=\"Corporate communications ALSTOM Objective Maintain the brand&#8217;s presence as a global leader in transportation and mobility infrastructures. 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