{"id":28325,"date":"2023-10-11T16:17:14","date_gmt":"2023-10-11T14:17:14","guid":{"rendered":"https:\/\/agenciacomma.com\/communication-training\/ucb-case-study\/"},"modified":"2023-10-11T16:17:14","modified_gmt":"2023-10-11T14:17:14","slug":"ucb-case-study","status":"publish","type":"page","link":"https:\/\/agenciacomma.com\/en\/communication-training\/ucb-case-study\/","title":{"rendered":"UCB &#8211; Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28325\" class=\"elementor elementor-28325 elementor-26933\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2657dde8 e-con-full marquee-container e-flex e-con e-parent\" data-id=\"2657dde8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a64feff elementor-widget elementor-widget-template\" data-id=\"4a64feff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"28170\" class=\"elementor elementor-28170 elementor-24047 elementor-24047\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<a class=\"elementor-element elementor-element-2187cb94 e-con-full marquee-container e-flex e-con e-parent\" data-id=\"2187cb94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/agenciacomma.com\/en\/contact\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75421366 elementor-widget elementor-widget-html\" data-id=\"75421366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"marquee-element\">\n    <ul class=\"marquee-content\">\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        \n        <!--  Repeated marquee items -->\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n        <li class=\"marquee-item\">&nbsp;TRANSFORM YOUR ORGANIZATION'S COMMUNICATION WITH COMMA - <\/li>\n    <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-631e5d6e e-con-full e-flex e-con e-parent\" data-id=\"631e5d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2a1073 img-cover elementor-widget elementor-widget-image\" data-id=\"1d2a1073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"750\" src=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/ucb.jpg\" class=\"attachment-full size-full wp-image-27539\" alt=\"\" srcset=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/\/ucb.jpg 1920w, https:\/\/agenciacomma.com\/wp-content\/uploads\/\/ucb-300x117.jpg 300w, https:\/\/agenciacomma.com\/wp-content\/uploads\/\/ucb-1024x400.jpg 1024w, https:\/\/agenciacomma.com\/wp-content\/uploads\/\/ucb-768x300.jpg 768w, https:\/\/agenciacomma.com\/wp-content\/uploads\/\/ucb-1536x600.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48f9e0f4 e-con-full e-flex e-con e-parent\" data-id=\"48f9e0f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5bbade71 e-con-full e-flex e-con e-parent\" data-id=\"5bbade71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-213172e3 elementor-widget elementor-widget-text-editor\" data-id=\"213172e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communication training<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd6fe38 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6bd6fe38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">UCB<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bee9571 e-con-full e-flex e-con e-parent\" data-id=\"3bee9571\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-222176e elementor-widget elementor-widget-image\" data-id=\"222176e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"88\" data-src=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/UCB-1.jpg\" class=\"attachment-full size-full wp-image-27317 lazyload\" alt=\"\" data-srcset=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/\/UCB-1.jpg 500w, https:\/\/agenciacomma.com\/wp-content\/uploads\/\/UCB-1-300x53.jpg 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/88;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b272c83 e-con-full e-flex e-con e-parent\" data-id=\"5b272c83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-479f4f8a e-con-full e-flex e-con e-parent\" data-id=\"479f4f8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-592c5510 elementor-widget elementor-widget-text-editor\" data-id=\"592c5510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Objective<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b530a89 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1b530a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To create currents of opinion on health through communication and awareness campaigns on different pathologies or the financing of medicines. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24e8f678 e-con-full e-flex e-con e-parent\" data-id=\"24e8f678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f87cd5 elementor-widget elementor-widget-text-editor\" data-id=\"8f87cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Actions<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c5f172 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"31c5f172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spokesperson training, crisis communication, media relations, specialized clipping, pharmacovigilance reporting, product communication and digital transformation of the organization.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36af37b3 e-con-full e-flex e-con e-parent\" data-id=\"36af37b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16476706 elementor-widget elementor-widget-text-editor\" data-id=\"16476706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Results<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1636e42f elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1636e42f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More than 600 impacts in both specialized and direct-to-consumer media. A corporate digital strategy that has served as an example for the development of international projects.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"gsp_post_data\" \r\n\t            data-post_type=\"page\" \r\n\t            data-cat=\"\" \r\n\t            data-modified=\"120\"\r\n\t            data-created=\"1697041034\"\r\n\t            data-title=\"UCB &#8211; Case Study\" \r\n\t            data-home=\"https:\/\/agenciacomma.com\/en\/\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Communication training UCB Objective To create currents of opinion on health through communication and awareness campaigns on different pathologies or the financing of medicines. Actions Spokesperson training, crisis communication, media relations, specialized clipping, pharmacovigilance reporting, product communication and digital transformation of the organization. Results More than 600 impacts in both specialized and direct-to-consumer media. A [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"parent":28133,"menu_order":271,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-28325","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UCB Case Study - Agencia comma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciacomma.com\/en\/communication-training\/ucb-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UCB Case Study - Agencia comma\" \/>\n<meta property=\"og:description\" content=\"Communication training UCB Objective To create currents of opinion on health through communication and awareness campaigns on different pathologies or the financing of medicines. 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