{"id":12376,"date":"2016-04-28T10:16:41","date_gmt":"2016-04-28T10:16:41","guid":{"rendered":"http:\/\/beta.silviaalbert.com\/?p=12376"},"modified":"2020-10-26T22:09:37","modified_gmt":"2020-10-26T21:09:37","slug":"when-a-journalist-becomes-a-follower-of-your-work","status":"publish","type":"post","link":"https:\/\/agenciacomma.com\/en\/corporate-communication\/when-a-journalist-becomes-a-follower-of-your-work\/","title":{"rendered":"When a Journalist becomes a follower of your work"},"content":{"rendered":"

After the first debate \u201cJournalists vs. Communications Consultants,\u201d organized by the communications agency Silvia Albert in Company, I found myself with various conclusions in my head, but If I had to highlight one of them, I would say that public relations is based on the bond of trust between journalists and communications professionals.<\/strong> That point of balance can only be attained if professional empathy exists between the two sides. And if beyond this understanding, there is respect, trust and a good relationship, then we would be talking about succesful case study in communications.<\/p>\n

The majority of communications consultants are not journalists by profession but are journalists at heart<\/strong>. This is the key to understanding well their interests, to know what they need, or will need, and in this way to nourish a lasting professional relationship with them. This is how a channel of content, providing a constant flow of communication, is created.<\/p>\n

The philosophy of our agency has always been clear in that sense. Our clients are not only the companies but also the journalists themselves<\/strong>. The objective is to know, to understand, to think deeply and to discover all that is needed to make us a fountain of information. Sometimes this relationship is so satisfactory that the journalist themselves can end up being a loyal defender of your work, who can affect your own business development.<\/p>\n

On the other hand, a consultant\u00b4s duty is to consult the client on the basis of journalistic criteria. <\/strong>Not everything is \u2018reportable\u2019 and we are the ones, who can filter it all, which, on the other hand, journalists are very thankful for. To receive a huge amount of information, lacking any newsworthy angle, or as we like to call them here #notasdeprensadelirantes, is unprofessional. And precisely what this is about is taking care of one\u00b4s relationship with journalists in a sophisticated but also strategic manner.<\/p>\n

To conclude, here\u00b4s a list of ten ways to maintain an effective relationship between communications professionals and journalists,<\/a>, compiled by Dircom and ADECEC. Ten interesting tips that should be put in practice especially if you belong to the so-called dark side.<\/a><\/p>\n