{"id":29354,"date":"2023-05-24T16:47:58","date_gmt":"2023-05-24T14:47:58","guid":{"rendered":"https:\/\/agenciacomma.com\/uncategorized\/use-of-memes-in-election-bells\/"},"modified":"2023-11-29T16:49:03","modified_gmt":"2023-11-29T15:49:03","slug":"use-of-memes-in-election-bells","status":"publish","type":"post","link":"https:\/\/agenciacomma.com\/en\/corporate-communication\/use-of-memes-in-election-bells\/","title":{"rendered":"The use of memes in the 28M election campaigns: an effective weapon or a risky game?"},"content":{"rendered":"

The use of memes has been – and continues to be – the subject of debate; On the one hand, some argue that memes are an effective and engaging way to connect with a young audience or an audience that has hitherto been inaccessible for whatever reason; On the other hand, there are those who believe that the use of these may call into question the quality and professionalism of the work; In the age of information and the power of social media, memes have become a popular form of online communication<\/strong>. These images, videos or humorous texts that go viral quickly can have a significant impact on society; We have seen how a few years ago the big consumer brands started to use this format in their social channels, the most recent viral case with the well-known controversy between Shakira and Piqu\u00e9 where Casio and Twingo were featured<\/a>.<\/p>\n

In the political arena, memes have also found their place, especially in election campaigns<\/strong>, where candidates seek to take advantage of their popularity and the reach of social networks. Here are some examples of the use of this tool in the 28M election campaigns:<\/p>\n