{"id":29406,"date":"2023-02-02T17:33:39","date_gmt":"2023-02-02T16:33:39","guid":{"rendered":"https:\/\/agenciacomma.com\/uncategorized\/monthly-trends-in-communication-january-2023\/"},"modified":"2023-12-04T17:36:40","modified_gmt":"2023-12-04T16:36:40","slug":"monthly-trends-in-communication-january-2023","status":"publish","type":"post","link":"https:\/\/agenciacomma.com\/en\/data-analysis\/monthly-trends-in-communication-january-2023\/","title":{"rendered":"Monthly communication trends January 2023"},"content":{"rendered":"<p><a href=\"https:\/\/agenciacomma.com\/recibe-informe-tendencias-en-comunicacion-enero-2023\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-21655 lazyload\" data-src=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/2022\/10\/boton_descarga_tendencias_en_comunicacion.jpg\" alt=\"Monthly trends in communication January 2023\" width=\"305\" height=\"56\" data-srcset=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/2022\/10\/boton_descarga_tendencias_en_comunicacion.jpg 305w, https:\/\/agenciacomma.com\/wp-content\/uploads\/2022\/10\/boton_descarga_tendencias_en_comunicacion-300x55.jpg 300w\" data-sizes=\"(max-width: 305px) 100vw, 305px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 305px; --smush-placeholder-aspect-ratio: 305\/56;\" \/><\/a><br \/>\nBelow, we share with you the latest <strong><span style=\"color: #000000;\">trends report on the communication sector<\/span><\/strong>. A resource for professionals, in summary format, to find out the latest news and trends in communication, thanks to the analysis of the most important topics in the social-digital debate, the most relevant news and opinion leaders;<\/p>\n<p>The conclusions of January&#8217;s analysis revolve around <strong><span style=\"color: #000000;\">media polarisation<\/span><\/strong> and <strong><span style=\"color: #000000;\">brand identity and authenticity in the digital sphere<\/span><\/strong>.<\/p>\n<p>Trends of the month:<\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Following the<strong><span style=\"color: #000000;\">viralisation of Shakira&#8217;s song BZRP<\/span><\/strong>, Brands such as Casio and Twingo have been trending thanks to the song&#8217;s huge impact and the activity of parody corporate accounts;<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">The second major trend is related to<strong><span style=\"color: #000000;\">extreme polarisation<\/span><\/strong>, around the founder of Mercadona, Juan Roig. A debate in which political and other leading figures have participated, and which has also been fuelled by journalists and the media;<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">The third trend of the month has to do with the <strong><span style=\"color: #000000;\">launch of several reports on communication<\/span><\/strong>, including: the EDELMAN barometer, the LLYC report on Trends in corporate communication and, finally, the IAB Top digital trends report;<\/li>\n<\/ul>\n<div class=\"p-rich_text_section\">In relation to the polarisation around certain public figures, and referring to the EDELMAN barometer which deals precisely with this issue, it is worth underlining the risk faced by the media in fostering certain partisan or dualistic views; This has been proven to directly affect their loss of trust and credibility;<\/div>\n<div class=\"gsp_post_data\" \r\n\t            data-post_type=\"post\" \r\n\t            data-cat=\"data-analysis\" \r\n\t            data-modified=\"120\"\r\n\t            data-created=\"1675359219\"\r\n\t            data-title=\"Monthly communication trends January 2023\" \r\n\t            data-home=\"https:\/\/agenciacomma.com\/en\/\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Below, we share with you the latest trends report on the communication sector. A resource for professionals, in summary format, to find out the latest news and trends in communication, thanks to the analysis of the most important topics in the social-digital debate, the most relevant news and opinion leaders; The conclusions of January&#8217;s analysis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[238],"tags":[244,255],"class_list":["post-29406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analysis","tag-communication","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monthly communication trends January 2023 - Agencia comma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciacomma.com\/en\/data-analysis\/monthly-trends-in-communication-january-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monthly communication trends January 2023 - Agencia comma\" \/>\n<meta property=\"og:description\" content=\"Below, we share with you the latest trends report on the communication sector. A resource for professionals, in summary format, to find out the latest news and trends in communication, thanks to the analysis of the most important topics in the social-digital debate, the most relevant news and opinion leaders; The conclusions of January&#8217;s analysis [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agenciacomma.com\/en\/data-analysis\/monthly-trends-in-communication-january-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia comma\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/commaagencia\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T16:33:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T16:36:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agenciacomma.com\/wp-content\/uploads\/09.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Agencia comma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@silviaalbert\" \/>\n<meta name=\"twitter:site\" content=\"@agencia_comma\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agencia comma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/agenciacomma.com\/en\/data-analysis\/monthly-trends-in-communication-january-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/agenciacomma.com\/en\/data-analysis\/monthly-trends-in-communication-january-2023\/\"},\"author\":{\"name\":\"Agencia comma\",\"@id\":\"https:\/\/agenciacomma.com\/en\/#\/schema\/person\/0a07eaa129d4d4e375c2e22c53f6ceda\"},\"headline\":\"Monthly communication trends January 2023\",\"datePublished\":\"2023-02-02T16:33:39+00:00\",\"dateModified\":\"2023-12-04T16:36:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/agenciacomma.com\/en\/data-analysis\/monthly-trends-in-communication-january-2023\/\"},\"wordCount\":234,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/agenciacomma.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/agenciacomma.com\/en\/data-analysis\/monthly-trends-in-communication-january-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/agenciacomma.com\/wp-content\/uploads\/09.jpg\",\"keywords\":[\"communication\",\"trends\"],\"articleSection\":[\"Data analysis\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/agenciacomma.com\/en\/data-analysis\/monthly-trends-in-communication-january-2023\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/agenciacomma.com\/en\/data-analysis\/monthly-trends-in-communication-january-2023\/\",\"url\":\"https:\/\/agenciacomma.com\/en\/data-analysis\/monthly-trends-in-communication-january-2023\/\",\"name\":\"Monthly communication trends January 2023 - 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