{"id":29412,"date":"2023-01-18T18:13:31","date_gmt":"2023-01-18T17:13:31","guid":{"rendered":"https:\/\/agenciacomma.com\/uncategorized\/social-networking-trends-2023\/"},"modified":"2023-12-04T18:17:03","modified_gmt":"2023-12-04T17:17:03","slug":"social-networking-trends-2023","status":"publish","type":"post","link":"https:\/\/agenciacomma.com\/en\/digital-marketing\/social-networking-trends-2023\/","title":{"rendered":"Social media trends in 2023"},"content":{"rendered":"

It is difficult to predict <\/span>with absolute certainty the social media trends for 2023, as the digital media landscape is constantly changing and new platforms or changes to existing ones may emerge.<\/p>\n

What is certain is that communication, marketing and advertising on social networks represents a permanent challenge that requires brands to be highly responsive to changes in audience behaviour and to adapt proactively to constantly evolving trends;<\/p>\n

Social networks: changing everything so that nothing changes<\/span><\/strong><\/h3>\n

The last few years have seen a profound transformation in the world of social media, with fluctuating consumer trends, the launch of new technologies and the growth of emerging platforms;<\/p>\n

The pace of change in social networking applications does not seem to be slowing down, which makes it necessary to prepare for what lies ahead in the new year;<\/p>\n

While the marketing landscape is full of uncertainties, there are social media trends that marketers can count on over the next 12 months; These are some of them:<\/p>\n

The rise of the influential customer<\/h2>\n

Influencer<\/i><\/a> marketing will continue to play a key role in the campaigns; Businesses of all kinds have taken to collaborating with influencers to help boost brand awareness and substantially increase online sales; However, the figure of the microinfluencer<\/i> is becoming increasingly important.<\/p>\n

Authenticity is one of the qualities most valued by social media users; In 2023 we will see more brands adopting word-of-mouth marketing, using social networks as a vehicle to obtain user-generated content from customers or prescribers<\/a> of their products, also usingmicroinfluencers<\/i>.<\/p>\n

User-generated content, one of the key elements;<\/h3>\n

Marketers have observed that user-generated content generates 29% more web conversions<\/a> than campaigns or websites that do not leverage user-generated content. For brands, it is a no-brainer to tap into the treasure trove of real testimonials;<\/p>\n

This not only saves valuable time and resources, but also highlights a brand’s most loyal customers, while helping potential customers make purchasing decisions with more information available;<\/p>\n

Brands will take advantage of emerging social platforms<\/span><\/strong><\/h2>\n

Does anyone know <\/span>what happened to Clubhouse?<\/span><\/a> Although for quite a few years now it seems that some social networks have become standard, part of social media marketing is about experimentation; If brands do not try new formats, new platforms or new trends, they may be, at least temporarily, out of the game;<\/span><\/p>\n

Not all tests work, but that is precisely why they are tests; With the success of TikTok and, in general, the online behaviours of the <\/span>Generation Z<\/span><\/a>, brands are likely to be more confident about starting their activity on emerging platforms. <\/span> <\/p>\n