Data analysis
Arex Markets
Objective
Introduce Arex Markets in Spain as a solid partner, building brand awareness of the company: data-driven Fintech that offers an alternative and innovative financial solution to banks and traditional players to meet the financing needs of SMEs.
Actions
Competitor and industry analysis and media presence. Launch event in Spain with the attendance of key journalists. SSR management creating own content in line with the global contents of the strategy. Creation of the podcast Futuro Fintech with industry experts. Media content strategy covering the established territories.
Results
We have achieved a positioning in the media and a consolidation of relationships of trust with key journalists as an international company that reinvents factoring for SMEs. It is a benchmark in the fintech industry, through the creation of the podcast Futuro Fintech focused on topics related to alternative financing solutions.
