Corporate communications
Finizens
Objective
Launch of the first theft advisor in the Spanish market in 2017. Need to open the debate in the Spanish financial media on the global boom in passive management.
Actions
Definition of brand identity, market positioning and presentation and consolidation strategy.
Launch of new products and investment portfolios. Coordination of press events, campaigns and strategic actions.
Results
Nearly 400 media impacts in the first year. Exponential growth of the brand’s presence in key financial information media. Positioning of the company as a benchmark in indexed investment management.
