Communication training
UCB
Objective
To create currents of opinion on health through communication and awareness campaigns on different pathologies or the financing of medicines.
Actions
Spokesperson training, crisis communication, media relations, specialized clipping, pharmacovigilance reporting, product communication and digital transformation of the organization.
Results
More than 600 impacts in both specialized and direct-to-consumer media. A corporate digital strategy that has served as an example for the development of international projects.
