Communication training
Urbania
Objective
Increase the company’s presence in the LinkedIn social network as a means of reaching a new potential audience, and improve internal communication among its employees.
Actions
Establishment of an editorial calendar (40 organic publications per year) to ensure a constant flow of content. Training of the company’s potential managers to enhance the reach of their profiles and boost the corporate account.
Results
Increased followers by 61%. Engagement rate of 110.9%. 149,148 impressions. 16,546 interactions.
