Corporate communications
Dacsa
Objective
One shot’ action: to publicize DACSA’s new range of 100% plant-based products (Hi Vegs!) at the HIP fair, held at IFEMA. To generate the greatest possible impact in the media.
Actions
Distribution of the press release and images on the launch of the new brand. Organization of ‘one to one’ meetings with key journalists of the sector, who tasted the new products at DACSA’s stand.
Results
4 ‘one to one’ meetings with key journalists. More than 15 impacts (clipping) in the media during the fair. 3 important media of the sector requested interviews with DACSA’s spokespersons: El Economista Sup. Alimentación, RNE and the news agency EFE Agro.
