Corporate communications
Negone
Objective
To publicize the first interactive and immersive reality game that landed in Spain, at the time of the beginning of dotcoms, and to communicate it in a disruptive way.
Actions
Presentation in Spain in 2003. Press conference 12 hours inside the game itself. Three different audiences, three different contents. First transmedia communication.
Results
More than 150 journalists from all types of media. A success story in new communication. Basis for expansion to the USA.
