Corporate communications
Plátano de Canarias
Objective
To facilitate the identification of Canary Island bananas affected by the Cumbre Vieja eruption in order to break down prejudices about the quality of the product affected by the volcano.
Actions
Distribution of ‘transmedia’ information alerts for media and social networks with audiovisual resources of the collection, cleaning and packaging processes of the affected bananas, photographs of the points of sale in the peninsula and the management of reports and informative pieces with general media, specialized in food, consumption and distribution.
Results
More than 30 impacts generated in mass media, such as El Mundo, 20 Minutos or El Economista, and prominent presence in national TV programs (during prime time).
