Digital marketing
SEPIE
Objective
To disseminate the SEPIE’s programs, projects and initiatives, encouraging the debate on the factors which have an impact on the internationalization process of the Spanish universities.
Actions
Design of an email marketing strategy. Elaboration and sending of a monthly newsletter.
Design, layout and production of the academic publication entitled: “Internationalization of higher education in Spain: reflections and perspectives”.
Results
Increased public awareness of the initiatives and projects promoted by SEPIE. Loyalty of the newsletter subscribers. Reinforcement of the brand perception of the Erasmus+ program. Generation of international recognition of the publication on the internationalization of Higher Education in Spain.
