With more than 20 years of experience – comma is the new name for Silvia Albert in company – and proven expertise, we are exploring new ideas and we are innovating in the field of communication with the aim of offering our clients real results. We research, analyse, study and work to manage reputations, to handle your communication, work on intangibles, guide the digital conversation and ensure that there is coherence between what is said and what is done.
Increasingly, communication is an essential piece of the puzzle when it comes to shining a light on the values and behaviours of companies. With a marked proactive attitude, comma accompanies its clients in all phases of the process of the conversation with its target audience, via all the appropriate channels, and with a clear focus on meeting objectives and following a clear strategy.
Thanks to the use of an in-house diagnostic tool, the Strategic Positioning Map ©, we design all of the communication tasks that need to be executed, laying them out in a well-defined strategy that includes: corporate communication, specialized communication (health, finance, industrial…), crisis communication, digital marketing, audio-visual production, design and creative, and training in communication and team coaching.
Our professional team is highly dedicated and has years of experience behind it, having been trained in the know-how of comma after many years of multidisciplinary experience. It can offer innovative solutions that are consistent with the fundamental purpose of a company. Thanks to being in a constant “active listening” mode, we adequately identify the problems and/or needs of our clients in order to identify and propose solutions, many of which are based on co-creation.
For us, the creation of a sensible narrative, one that is consistent with the philosophy and way of being of our clients, allows us to carry out a professional, transparent and effective job, turning us into their allies and partners in the long term.
Say hello to the team
As such I am used to working on the definition and improvement of business models, creating new opportunities, better ways of working and creating committed and consistent teams, both in the comma agency, as well as with clients who have that need.
Currently my areas of responsibility include the communication of associations and foundations, transport companies, construction and infrastructure and the education and legal sectors.
I have also taken part in crisis-communication projects (updating procedures and incorporating news protocols into crisis communication manuals), and among my responsibilities are: the development and implementation of email marketing campaigns, as well as corporate communication and public relations strategies.
Soy carne de comma y total defensora de su importancia en el mundo empresarial e institucional, sobre todo en los tiempos que corren en los que las fake news y la manipulación mediática están a la orden del día.
My 20 years of professional dedication to communication have been developed in a number of different areas: media outlets, PR agencies and companies, which has allowed me to take on projects with a global outlook. My specialization is focused on the area of health, well-being and consumerism. Shall we work together?