Media relations
NATIXIS
Objective
Promote the visibility of the Natixis IM brand and its multi-management model as a leader among active management firms and position its spokespersons as opinion leaders within the Spanish asset management industry.
Actions
The backbone of the strategy is based on active communication with the media, events and press conferences, corporate announcements and investor assessment in Spain, as well as market commentary, including the asset manager’s view on key financial and political developments.
Results
Natixis IM has become a documentary source of reference for the financial and general media, thanks to its studies and research on the main trends in asset management, as well as its up-to-date analysis of the markets and the global economy.
