Spezialized communication
Bank of America
Objective
23 years working with one of the world’s largest investment banks. 6 Country Heads. Purchase of FG by Merrill Lynch, Bank of America Merrill Lynch merger, sale of private banking division to Julius Baer.
Actions
Communication strategy in Spain. We work with all business areas: Investment and Corporate Banking, Research, ESG, Transaction Banking.
Results
Brand reputation. Positioning of spokespersons as opinion leaders. Total trust between teams. Consolidated relationship with all key media.
