Spezialized communication
ETORO
Objective
To give the retail investor a voice, in line with its philosophy of opening markets to all people based on social collaboration.
Actions
Development of different initiatives: quarterly report ‘The Pulse of the Retail Investor’. Studies on retail investor trends in Spain. Launch of eToro’s Trading Academy and the Interactive Investor Education Campaign with El Confidencial.
Results
More than 100 impacts of the studies’ conclusions in the main financial media. More than 8,000 unique users interacted with the El Confidencial campaign, with a reach of more than 40,000 people on social networks.
