Corporate communications
ALSTOM
Objective
Maintain the brand’s presence as a global leader in transportation and mobility infrastructures. To watch over the brand in cases of potential reputational crisis and advise on crisis communication.
Actions
Bombardier’s communication in Spain. Media relations. Crisis communication. Social networks (contents for profiles in Spanish). Advice during the acquisition by Alstom and then social networks and media relations.
Results
During 2020, 323 impacts were achieved in online media and 84 in print media. Among the activity carried out, 38 press releases were sent, 154 calls were managed with journalists and 26 collaborations with media. Among the results of the last few months, the interview with the president of Alstom Spain in Cinco Días stands out.
