Corporate communications
Aurea Capital
Objective
Build a solid, coherent and attractive brand identity and provide it with a narrative and message. Increase brand visibility and position the company as a benchmark in sustainable investments in real assets in Spain. Communicate the launch of the new investment fund management business area.
Actions
Results
Starting from a non-existent visibility in the media, Aurea’s presence in the general, financial and specialized media in the energy sector has increased exponentially, with almost 100 impacts in the first quarter of 2022. Highlights include the impact of the press release on the launch of its sustainable agriculture fund, as in El Economista and Aurea’s participation in various reports on sustainability and the environment (El Español and El País).
