Media relations
AXA
Objective
Promote AXA IM’s brand recognition among the general and financial public as one of the leading investment fund managers in Spain. Strengthen the relationships of key spokespersons with the general and specialized media.
Actions
Since 2016, an active communication strategy has been carried out with the media to increase AXA IM’s notoriety in our market and communicate the firm’s main milestones through the, distribution of market analysis, strengthening of relationships with spokespersons and development of exclusive content.
Results
AXA IM has positioned itself as a documentary source of reference for general and specialized media, thanks to the market and financial environment analysis of its key spokespersons. The brand’s presence in the media has increased by up to 50% thanks to the impact resulting from the distribution of its experts’ content.
