Spokesperson training: be prepared for mistrust
Being a good spokesperson is not a matter of luck. Or not only that. There are people who, with hardly any training as spokespersons or specific knowledge, are able to speak clearly and effectively, to understand almost instinctively the usefulness of a message, what a frame is and how it is created or moved, how […]
News diet to avoid succumbing to bad news
This post is based on a personal experience; I have a Muslim friend who, in the face of the continuing terrible news of the massacre in Gaza, told me with tears in her eyes that she could not take it anymore; She was genuinely shocked and distressed by what was happening, although there was nothing […]
Media intelligence: the service that makes it possible to be well informed;
Things like infoxication or fake newsand the need for media, companies and institutions to adapt to this changing situation, make it increasingly important to keep track of the data that give us the media impact of our actions, a highly qualified approach that facilitates the work of brands and, therefore, improves the quality of service […]
Journalism and AI: the values of the craft versus artificial realities
Journalism has been killed so many times that we have lost count; Every technological innovation in journalistic production has forced entire generations of news professionals into a process of natural selection; And there has often been a rush to proclaim that we were doomed to sing our swan song; But the fundamental pillars of the […]
