comma is a strategic communications and reputation consultancy that helps companies and organisations build trust, strengthen their positioning and support their business objectives.
Since 1999, we have been designing and implementing communication strategies for organisations operating in complex and highly regulated sectors. We have extensive expertise in financial communications and experience in banking, asset management, insurance, energy, property and professional bodies.
The power of
communication
We translate business objectives into a clear and coherent communication strategy. We define the positioning, narrative, messages and action plan to strengthen reputation and build trust. We integrate external and internal communication, support change processes and help to prevent and manage crisis situations.
We specialise in financial communications. We help investment banks, asset managers, fintechs, investment platforms, alternative finance firms and other companies within the financial ecosystem to build brand awareness and credibility in the Spanish market. We translate complex concepts into accurate and accessible messages and develop positioning strategies, media relations, thought leadership and content to engage with investors, intermediaries, journalists and other key audiences.
We build relationships that lend legitimacy to organisations and broaden their influence. We identify the relevant audiences, opinion leaders, associations, institutions and forums for dialogue, and design initiatives capable of forging connections, opening up opportunities and strengthening our clients’ reputations.
We turn our clients’ expertise and current affairs into newsworthy stories. We understand the dynamics of the media and maintain a direct and ongoing relationship with journalists and editors. We identify angles, prepare spokespersons and build a sustained, credible and effective media presence to enhance the organisation’s profile.
We create content to explain, distinguish, establish authority or engage an audience. We produce reports, articles, opinion pieces, speeches, newsletters, digital content and audiovisual formats that reflect each organisation’s identity and reinforce its positioning across all its channels.
We design digital strategies to ensure brands are visible, relevant and recognisable. We integrate SEO, GEO, social media, email marketing and paid media campaigns to reach the right audiences, generate opportunities and build a digital presence that is consistent, measurable and aligned with business objectives.
We turn communication data into decisions. We analyse conversation, visibility, audiences and the performance of channels and campaigns to understand what works, identify risks and opportunities, and optimise our strategy. We measure to learn, make better decisions and demonstrate results – not simply to accumulate metrics.
We prepare executives, spokespersons and teams to communicate clearly, confidently and credibly. Through practical exercises, role-plays and personalised feedback, we work on presentations, interviews, speeches and crisis situations. The training is tailored to the context, responsibilities and real-life challenges of each participant
‘Having power’ and ‘being able to do’ makes the unimaginable possible. That is what communicating is all about. Let us show you the way with facts. If only a comma is capable of changing the meaning of reality, imagine what we can do with knowledge, strategy and courage. This is about collective intelligence, about coming together.
Don’t have mercy! Don’t, have mercy!
Silvia Albert
Founder and CEO of comma
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Frequently Asked Questions
Agencia comma offers services in strategic corporate communications, financial communications, public relations, media relations, content creation, digital marketing, data analysis and communications training. As a strategic consultancy specialising in reputation and communications, it helps companies and organisations build their positioning, safeguard their reputation, define key messages and connect with their audiences through earned media, owned channels, social media, editorial content and public relations initiatives. Its work ranges from defining communication strategies to crisis management, media relations, reporting, audiovisual content, digital strategies, paid media campaigns, email marketing, SEO, data analysis and spokesperson training. comma’s aim is to ensure that communication is aligned with each client’s identity, purpose and business objectives.
Choosing Agencia comma means working with a communications consultancy with a track record spanning nearly three decades, specialising in strategic corporate communications, financial communications, reputation management, media relations and digital marketing. comma combines experience, sound judgement, active listening, data, creativity and an understanding of the media landscape to help organisations better communicate who they are, what they do and the value they bring. Its approach is based on a central idea: communication is power. That is why it views communication as a tool capable of transforming a brand’s perception, strengthening its reputation and building relationships of trust with its audiences. The agency operates to the highest standards of self-imposed rigour and excellence and is particularly noted for its proactivity. It pays close attention to detail, quality, consistency and accountability. Its unique value lies in supporting companies, organisations and management teams with a combination of strategic thinking, media expertise and a commitment to consistent communication
Agencia comma has experience across a wide range of sectors, particularly those requiring rigorous, strategic communication tailored to complex environments. Throughout its history, it has worked with companies in the financial, transport, healthcare, education, leisure,
property, construction, environmental, food, energy, electric mobility, technology and crypto-asset sectors, as well as professional firms and mutual insurance societies. One of its long-standing areas of expertise is financial communications. Since 1999, the agency has supported investment banks, fund managers, fintechs, alternative financing platforms, online brokers and companies linked to the financial markets, amongst other businesses across diverse sectors. This sector-specific expertise enables Agencia comma to translate technical or specialised topics into messages that are understandable, relevant and meaningful for the media, clients, investors, employees, institutions and other key audiences.
Agencia comma has extensive experience in financial communications, one of its main areas of specialisation since its foundation in 1999. The agency has worked with investment banks, fund managers, fintechs, alternative finance providers, online brokers, crypto-asset firms and other companies within the financial ecosystem. Its case studies include brands such as Bank of America, eToro, Julius Baer, Jupiter, AXA, Natixis, Finizens, Mutualidad Abogacía and Arex Markets. Our work in this field combines strategic planning, senior consultancy, relations with financial media, corporate communications, content creation and curation, data analysis, reputation management, positioning of spokespersons and the adaptation of international campaigns to the Spanish market. Agencia comma is also part of the Fincom Alliance, a European network of consultancies specialising in financial communications.
Agencia comma works with companies, organisations, institutions and leaders who believe that communication is power. Those who need to get started, improve or organise their communication, strengthen their reputation, rethink their positioning or connect better with their audiences. Throughout its history, the agency has supported national and international companies across sectors such as finance, healthcare, energy, technology, education, transport, sustainability, property, food, professional services, mutual insurance societies, leisure, electric mobility and crypto-assets. It also works with management teams, spokespersons and communications departments requiring strategic support, media relations, specialised content, training, crisis management, data analysis or the development of their own communication channels. Rather than being defined by size or sector, Agencia comma’s clients typically share a desire to communicate clearly, rigorously and consistently in environments where reputation, trust and relationships with their audiences are crucial.
Agencia comma helps manage reputational crises through strategy, foresight, analysis and communication. A crisis affects an organisation’s reputation and the trust of clients, employees, the media, investors, institutions and society at large. For this reason, the response cannot be improvised. It is essential to understand the context, identify risks, define messages, prepare spokespersons, coordinate channels and act swiftly, accurately and consistently, always within the framework of a meticulously planned strategy A crisis affects an organisation’s reputation and the trust of clients, employees, the media, investors, institutions and society at large. For this reason, the response cannot be improvised. It is essential to understand the context, identify risks, define messages, prepare spokespersons, coordinate channels and act swiftly, accurately and consistently, always within the framework of a meticulously planned strategy comma understands that effective crisis management is not just about responding in the short term, but about planning a sound long-term strategy, protecting the organisation’s reputation and helping it to regain credibility through action, active listening and conscious, sustained communication over time.
