Six seasons, 54 professionals, a constant conversation. We are finishing the sixth season of El elefante verde. There have been 54 episodes in which we have talked to great professionals, thought out loud, explored what is not always said and given sound form to many of the ideas that feed our daily work at Agencia comma.
This podcast was born as a gamble – and almost as an experiment – at a time when we felt that public conversation needed other textures, other rhythms, other spaces. And what we found was something even more valuable: a channel of our own, free of urgencies and algorithms, where we could weave stories, listen to nuances and share thoughts. We are very pleased that it has served as an example and that other agencies and institutions have appreciated the need for new channels of communication.
A voice with purpose
When we started El elefante verde, we knew we didn’t want to do just another podcast. We wanted to make a podcast of our own. Not only technically, but in depth: with an approach that represented us, with voices that added value, with a narrative consistent with the comma culture that we have been building for over twenty-six years. And, in addition, to give voice and visibility to the enormous talent that exists in our sector.
And that is, perhaps, what defines a good corporate podcast: not technical perfection, but clarity of purpose. And even more, courage. That’s why we are still here, six seasons later, convinced that this channel has a long way to go.
Podcasting as a strategic tool
In these years of sustained production, we have confirmed – in practice – what we had already intuited from theory: the podcast is one of the most valuable formats for brands and organisations that want to build a solid, slow and differential communication.
It is not just about having a ‘presence’ and even less about collaborating in the noise, but about creating a space where values are embodied in conversation, where ideas breathe and where voices speak without filters. In short: a space of freedom.
What makes the podcast such a powerful channel?
First and foremost, and without a doubt, authenticity. The human voice has a level of closeness and credibility that few formats achieve. A good episode has the power to connect, to question, to accompany…
Narrative control is also very important: we do not depend on media, headlines or algorithms. The message is constructed in a free but intentional way.
The power of versatility is indisputable. It can be used to reflect on the sector , to explain an internal process, to share cases, or to open public conversations.
And finally, accessibility: with a moderate investment, it is possible to achieve professional products, especially if care is taken with editing, script and editorial coherence.
Opportunities and learning
One of the greatest lessons learned from El elefante verde has been to understand that a podcast is not improvised, but neither is it over-produced. It requires strategy, yes, but also space for spontaneity, listening, deviation. We have come a long way with the passage of time and experience after 6 seasons.
But also, as a communication tool, it allows us to explore topics that do not fit in other channels, to give a voice to different profiles, to reinforce the organisational culture and to build community. And, at the same time, it forces us to live up to the content proposed: each episode is a commitment to quality, coherence and intention. We are confident that we have succeeded.
A listening community
At the end of this sixth season, El elefante verde has 21,152 combined listeners (12,200 iVoox + 6,808 Spotify + 2,144 Apple Podcast) and 451 accumulated followers (45 iVoox + 371 Spotify + 35 Apple Podcast). Beyond the metrics, what has sustained us all this time has been the qualitative return. Comments, shared reflections, invitations to continue thinking. A community connected from the essential: the desire to listen with depth in times when everything tends to zapping, rushing and lack of depth. Thanks to those who have made it possible.
Other communication podcasts.
Although we are convinced that El elefante verde has been one of the first communication podcasts in Spanish with continuity, we coexist with others that we believe it is necessary to include in this post because all together we make what we are trying to do bigger. There are some more but they are not active. Do not hesitate to suggest those that we have not included and that you consider essential.
1 – Podcasts from consultancies and communication agencies
EL ELEFANTE VERDE
Producer: comma
Presenter: Silvia Albert.
Description: A space for critical thinking on communication, power, culture, leadership and transformation. Through interviews and reflections , the great challenges of contemporary storytelling are addressed.
Differential: Integration of philosophy, psycho-spirituality and business experience.
Frequency: fortnightly.
Where to listen: Spotify, Apple Podcasts, iVoox and the Agencia comma website
LA CUEVA DE MOE
Producer: Incognito
Presenter: Carlos Molina.
Descripción: Videocast que aborda la comunicación desde la experiencia práctica: gestión de reputación, portavocía, IA en creatividad, eventos, redes sociales y comunicación de crisis.
Where to listen: Apple Podcasts, Spotify.
IDEAS LLYC
Producer: LLYC
Description: Conversations with opinion leaders on reputation, digital transformation and leadership in communication.
Where to listen: Spotify, Apple Podcasts, and the LLYC web.
CAVIAR ONLINE
Producer: Marficom
Presenters: Joan Martín and Carles Fite
Description: In a fresh and agile tone, weekly news on social networks, online communication, branding and digital marketing are addressed.
Frequency: Weekly.
Where to listen: Spotify, Apple Podcasts, iVoox and Youtube.
HABLEMOS DE COMUNICACIÓN
Producer: Imaginario
Description: Conversations with strategic tools for organisations in the areas of communication, marketing and endomarketing by the Imaginario team.
Focus: strengthening organisational communication through innovation and co-creation of knowledge.
Where to listen: Spotify.
SIN BRIEFING Y A LO LOCO
Producer: Team Lewis
Description: Marketing podcast to discover trends in the industry
Focus on: communication, podcast, social media
Where to listen: Spotify, iVoox.
2 · Podcasts académicos, universitarios y organizacionales
ALTA COMUNICACIÓN
Producer: Universidad Nebrija – Faculty of Communication and Arts
Description: a space for reflection on institutional communication, new narratives, advertising, digital media and academic training.
Approach: interviews with teachers, professionals and students.
Where to listen: Spotify, Apple Podcasts, iVoox
CUESTIÓN DE REPUTACIÓN
Producer: Corporate Excellence.
Description: Dialogues on intangibles, reputation management, sustainability and corporate purpose.
Focus: strategy and organisational culture.
Where to listen: Spotify and Youtube.
3 – Company and media podcasts
FORO DE LA COMUNICACIÓN
Producer: Dircomfidencial.
Presenter: Santiago Doménech.
Description: analysis by renowned experts on current issues in the field of communication, marketing and advertising.
Focus: interviews with agency, media and company professionals.
Where to listen: Spotify, iVoox and iTunes.
4 – Independent and author podcasts
COMUNICAR, MÁS QUE HABLAR
Producer and presenter: Jesús Pérez Santiago.
Description: aimed at those who want to create their own audience and stop being invisible. Talks to extract learnings and reflect on communication, mindset and business.
Focus: communication, strategy and organisational culture.
Where to listen: Spotify, iVox, Podimo, Apple Podcast and Youtube.
MIL PALABRAS
Producer and presenter: Santiago Ríos.
Description: Effective communication to perform better in digital business, organisational culture, marketing, entrepreneurship and content creation of all kinds.
Focus: communication, professional development, technology.
Where to listen: Spotify, iVox, Apple Podcast and Youtube.
What next?
We close this season with gratitude, with new ideas for season 7, and with the certainty that the podcast has not been a fad for comma. It has been – and continues to be – a living communication tool that has allowed us to learn, to open spaces and to be coherent with what we stand for, as well as to contribute to the sector what we receive from it.
In the coming weeks, and as summer reading, we will make 6 small reports in which we will collect the messages, ideas, the most important contributions of the professionals who have passed through our room in each of the seasons. In this way, we close the circle of knowledge so that it does not remain solely and exclusively in one voice, but offers the opportunity for a more leisurely and profound reading and reflection without the rush of the car or the day to day.
We continue to believe that another way of communicating is possible. More thoughtful. More human. More conscious. More courageous. And in that, El elefante verde will continue to have a lot to say because… communicating is power.
I would like to take this opportunity to wish you a happy and well-deserved holiday.
