Was dana’s communication management flawless?
Last week an Isolated High Level Depression affected the entire Iberian Peninsula leaving record rainfall that caused five deaths and numerous material damages. The alleged embarrassing “error” of the AEMET in its predictions and the management of the emergency services, considered by some as “catastrophist”, with the activation of a mobile alert sent by radio […]
Trends in communication: viral superficiality or expert but isolated content?
The fragmentation of content and the struggle for immediate attention leads to the creation of increasingly superficial content, to the detriment of expert knowledge; This is one of the main conclusions of the trends in communication for the second quarter of 2023, published by comma. comma’s communication trends report listens to and analyses social media […]
Microinfluencers: small but big advantages
Microinfluencers are individuals who have a smaller follower base compared to traditional influencers, but specialise in specific niches and maintain a close and authentic relationship with their audience. This strategy has gained popularity due to the unique benefits it offers brands; Therefore, it is essential to understand what microinfluencers are and how they can make […]
Is AI as smart as they say it is? Philosophy has something to say
The world has surrendered to the wonders of ChatGPT. It has blurred the line between fiction and reality and some believe that nothing will ever be the same again; We said that machines would never be creative, but if you ask ChatGPT to write a summary of El Quijote de la Mancha in Bad Bunny […]
Journalism and AI: the values of the craft versus artificial realities
Journalism has been killed so many times that we have lost count; Every technological innovation in journalistic production has forced entire generations of news professionals into a process of natural selection; And there has often been a rush to proclaim that we were doomed to sing our swan song; But the fundamental pillars of the […]
Digital audio and podcasting in business: how and why create one?
In recent years, there has been a growing interest in podcasts and digital audio as an effective communication tool for businesses; Audiences are increasingly engaged with the format; In recent years, the possibility of creating and distributing audio content has democratised, as has the quality of content production by production companies, brands and platforms; Alongside […]
The spokesperson and his role in corporate communication
Knowing what a spokesperson is and what importance he or she has in the communication of a company or organisation when it comes to transmitting key messages is fundamental to define a correct communication strategy; What is a spokesperson? The spokesperson of an organisation, company, association… is the person designated and prepared to transmit its […]
The communication sector: how to use our own tools to achieve impact
We have just launched the first quarterly communication trends report of 2023, in which we analyse the sector’s opinion leaders and recent trends in the debate, ending with a series of recommendations to improve the sector’s positioning and reputation. Three keys: We found a gap between the more generalist conversations and profiles and the sectoral […]
UGC: the importance of user-generated content
UGC stands for ‘User Generated Content’. UGC refers to any type of content created by users of a platform online, such as a website, app or social network. This can include text, images, videos, comments, reviews and other types of content that these individuals create and share with other users; UGC is a way for […]
5 advantages of podcasting in corporate communication
To say that podcasts are trending is nothing new; The fact that they have been trending for several years and that their popularity continues to grow, puts us in the present day; What is clear is that podcasting is making a strong impact and can be a very effective tool in our communication strategy. What […]
